Customer Movers and Shakers Q2 2025

Customer Movers and Shakers Q1 2025

30 April 2025

Key Trends in Data, Insight & Planning Leadership (2026)

18 March 2026

Published by Michelle Ansell on 18 August 2025

Promotions and New Appointments Quarter Two 2025

In the second quarter of 2025 we have tracked the following senior appointments and internal C-suite and Director level promotions based on analysis of 221 appointments.

In the second quarter of 2025, 59% were internal promotions, up by 10% on 2024 numbers (49%), leaving only 39% external appointments.

Technology hiring has once agian bounced back seen both in the rise of Customer Success Directors as well as the dominance across the Technology sector which made up 44% of the total roles.

This was followed by Financial Services (34 roles), Retail & Travel (16), Housing & NFP (14), Services (12) and Healthcare (10). Many other categories each accounted for just a handful of hires.

The Services sector stays at a similar level, 12% for Q2 of 2025 vs 13.7% of the total appointments for the same period in 2024
Financial Services UP at 34% vs 19.2% in 2024 for the same period
Housing Associations and other NFP UP at 14% vs 2024 10%
Retail and Travel combined UP to 16% from 9.6% in 2024
Utilities DOWN to 0.9% from 2024's 6.2% in the customer focussed roles.

Among these 219 positions tracked were the following Customer focussed positions:

29 Chief Customer Officers
2 Customer Service Directors
39 Customer Experience Directors
83 Customer Success Directors (or variations thereof).

C-suite and Director hire comparissons against the first quarter in 2025:

Chief Customer Officer appointments +16
Customer Service Directors - 6
Customer Experience Directors +26
Customer Success Directors (or variations thereof). +69

Chief Customer Officer

We have tracked 29 Chief Customer Officer appointments or variations thereof (Chief Customer Success and Experience Officer)

Customer Service Directors

There have been 2 new Customer Service Director appointments, a siginificant drop this quarter to the same time last year but up

Customer Experience Director

The rise of the Customer Experience Director continues with 39 new hires

Customer Success Director

The Second quarter of 2025 saw a significant rise in Customer Success Director hires vs 2024 figures.

Like for Like Comparison Q2 2024 - Q2 2025

Q2 2024

Q2 2025

29 Chief Customer Officer appointments
19 Customer Service Director appointments
49 Director of Customer Experience appointments

29 Chief Customer Officer appointments (-The same)
2 Customer Service Director appointments (-89%)
39 Director of Customer Experience appointments (-20%)

-0%

Chief Customer Officer

The same level of Chief Customer Officer hires were made in Quarter two of 2025 vs the same period for 2024

-89%

Customer Service Directors

The Customer Service Director has again fallen out of favour for this quarter at least

-20%

Customer Experience Director

The Director of Customer Experience roles remain popular but are slightly below 2024 count for the same quarter

-29%

70 (2025 vs 90 (2024)

Overall, the combined total of these roles dropped from 97 to 70 appointments, a reduction of 27 appointments (≈27.8 %) for like for like comparisson of Quarter two

Gender split across Customer and Director appointments

In Q2 of 2025, we have seen a significant shift on previous reports towards male gender split in our customer focussed roles 138 male appointments (62.4 %), 81 female (36.7 %)

36.7

Quarter 2 Female Appoointments

62.4

Quarter 2 Male Appointment

Decrease of 2% in female hires

Movers Report for C-Suite and Director level appointments for customer focussed roles

Name	Job Title and Company	Company	Industry
Aaron Diss	Customer Experience Director at GFM	GFM	outsourcing
Abhi K	Customer Success Director at Mercurius IT: Microsoft Solutions Partner	Mercurius IT: Microsoft Solutions Partner	Technology
Adam Crooke	Chief Customer Officer at UnoTelos Group Limited	UnoTelos Group Limited	Technology
Adam Troman	Vice President, Customer Success Americas at SAS	SAS	Technology
Aileen Costelloe	Senior Customer Success Director at MediaKind	MediaKind	Media
Alastair Macgregor	Chief Executive Officer at Simply Sustainable	Simply Sustainable	Management Consultants
Alice Smith	Customer Experience Director at Stonewater	Stonewater	Housing Association
Alistair Stanford	Vice President of Customer Success at Enable	Enable	Management Consultants
Amanda Chen	Director of Customer Experience Operations at Dataiku	Dataiku	Technology
Amina Graham	Chief Executive at THE WHITELEY HOMES TRUST	THE WHITELEY HOMES TRUST	Housing Association
Andrew Archibald	Chief Executive Officer at Medmin Group Limited	Medmin Group Limited	Healthcare
Andrew Evans	Director of Customer Success (EMEA) at Guesty	Guesty	Technology
Andy Gibbard	Chief Customer Officer at EiQ by LRQA	EiQ by LRQA	Technology
Andy H	Director - Customer Experience and Support at Deloitte	Deloitte	services
Andy Lomas	Interim Chief Executive at Magenta Living	Magenta Living	Housing Association
Andy Bryars	Senior Director, Customer Success Group EMEA at Drata	Drata	Technology
Anthony Wysome	Customer Director Paddy Power Retail at Flutter Entertainment	Flutter Entertainment	Online Gaming
Archita Raj	Director - Customer Success EMEA at M-Files	M-Files	Technology
Arran Hobday	Director of Customer Success at Gartner	Gartner	Management Consultants
Be Mccarroll Fcih	Chief Executive Officer at Havencare Homes and Support Limited	Havencare Homes and Support Limited	Housing Association
Billy Grimley	Senior Vice President Customer Success at Doctify	Doctify	Healthcare
Brett Sadler	Chief Executive at West Highland Housing Association	West Highland Housing Association	Housing Association
Carl Whitney	Associate Director of Customer Experience Risk and Compliance at Ascent Performance Group Ltd	Ascent Performance Group Ltd	Professional Services
Carlton Hood	Chief Executive Officer at Guardian Financial Services	Guardian Financial Services	Financial Services
Charley Oulton	Interim Director of Customer Experience at Orbit Group	Orbit Group	Housing Association
Charlotte Charles	Customer Success Director at Featurespace	Featurespace	Technology
Charlton Clarke	Customer Experience Director at Les Mills UK (LMUK)	Les Mills UK (LMUK)	Hopitality/Leisure
Cheryl Holgate	Customer Experience Director at Department for Work and Pensions (DWP)	Department for Work and Pensions (DWP)	public sector
Chet Vaja	Director of Customer Success \| EMEA at ScienceLogic	ScienceLogic	Technology
Chris Blofield	Chief Customer Officer at Six Degrees	Six Degrees	Technology
Chris Lear	Chief Executive Officer at One Sure Insurance Limited	One Sure Insurance Limited	insurance
Christopher Jones	Chief Executive at International Underwriting Association (IUA)	International Underwriting Association (IUA)	insurance
Christopher Hogg	Director of Enterprise Relationships and Customer Success at FullCircl, an nCino company	FullCircl, an nCino company	Technology
Claire Gillies	Chief Executive Officer-Consumer at BT Group	BT Group	Telecommunications
Colin Mcphie	Customer Director- Global Risk Solutions at RSA	RSA	insurance
Colin Mitchell	Director of Customer Success at Wellington IT	Wellington IT	Technology
Collette Smith	Chief Customer Officer at SmartSearch	SmartSearch	Technology
Conor Ward	Director of Digital Customer Experience at Sky	Sky	Telecommunications
Dan Elton	Chief Customer Officer at Ocado Retail	Ocado Retail	Logistics
Dan Clemo	Director of Customer Experience at neuRealities	neuRealities	Technology
Dan Mahoney	Chief Executive Officer at LeMieux	LeMieux	Retail
Daniel Wilkinson	Chief Customer Officer at Infinity	Infinity	Technology
Daniel Mehta	Director, Customer Success at Kantata	Kantata	Technology
Danielle Worth	Director of Customer Experience at Phyron AI	Phyron AI	Technology
Darran Taylor	Director of Customer Experience at Trustpilot	Trustpilot	Technology
Darren K	Deputy Chief Executive at Warwick District Council	Warwick District Council	public sector
Darren Elliston	Director of Customer Success & Service Delivery at Lunar Digital	Lunar Digital	Outsourcing
Dave Kerr	Chief Executive Officer at Kerr Golf Consultancy	Kerr Golf Consultancy	Travel
Dave Hodson	Customer Success Director at The Access Group	The Access Group	Technology
David Simpson	Product & Customer Experience Director at Virgin Media O2	Virgin Media O2	Telecommunications
David Haynes	Chief Executive Officer at ARAG Legal Services UK	ARAG Legal Services UK	Insurance
David Grant	Senior Director Worldwide Customer Success at Neat	Neat	Technology
Debbie Nolan Fcicm (grad)	Director of Customer Success at Just.	Just.	Financial Services
Dionne Fenech-soler Mcim	Partner - Customer Experience Director at Baily Garner LLP	Baily Garner LLP	Construction
Donna Brooker	Senior Director, Lead People Business Partner, Global Customer Success at Autodesk	Autodesk	Technology
Eldon Wethered	Operations & Customer Experience Manager at Stronger Wellness	Stronger Wellness	Wellness
Elizabeth Fairburn	Chief Customer Officer at Riverside	Riverside	Housing Association
Ellis Turley	Chief Executive at WPA Protocol Plc	WPA Protocol Plc	Insurance
Emily Oxley	Customer Success Director at Permutive	Permutive	Software
Emma Louise Walker	Group Customer Director at Just Group plc	Just Group plc	Financial Services
Emma Fenton	Director of Customer Success and Growth at eGain Corporation	eGain Corporation	Technology
Emma Bonner	Customer Success Director at The Access Group	The Access Group	Technology
Farhan Hussain	Chief Customer Officer - EMEA & APAC at MarketsandMarkets™	MarketsandMarkets™	Financial Services
Francesco Tirelli	Chief Executive Officer at LEPTA Payment Solutions	LEPTA Payment Solutions	Financial Services
Gareth Brophy	Vice President of Customer Experience and Back Office Capabilities at The DDC Group	The DDC Group	outsourcing
Gareth Hayton	Chief Executive Officer at Denis Global	Denis Global	insurance
Gary Hardy	Interim Chief Customer Officer at GreenSquareAccord	GreenSquareAccord	Housing Association
Gavin Hershaw	Director of Customer Experience at IQVIA Laboratories	IQVIA Laboratories	Pharmaceutical Manufacturing
Gavin Sargent (mcbi)	Interim Customer Director at Magenta Living	Magenta Living	Housing Association
Georgina Lord	Chief Operating Officer at Clear Business	Clear Business	Telecommunications
Godwin Mensah	Customer Success Director - Global at Benifex	Benifex	Software
Hannah O,connor	Director, Customer Experience and Innovation Lead (Emerging Markets) at GSK	GSK	consumer goods
Hannah Crabtree	Director of Customer Experience & Product Strategy at Places Leisure	Places Leisure	Wellness & Fitness
Harriet Quick	Director of Customer Experience Transformation at Thames Water	Thames Water	Utilities
Harriet Holyfield	Director of Customer Experience at Hinterview	Hinterview	Technology
Helen Jones Ceng Mice	Chief Executive Officer at RCI Group	RCI Group	Healthcare
Ian Golding	CEO and Founder at Customer Experience Consultancy Ltd	Customer Experience Consultancy Ltd	Business Consulting
Ian Burningham	Interim Chief Executive Officer at Zurich Legacy Solutions	Zurich Legacy Solutions	insurance
Ian Rockell	Director of Customer Success at 1Trooper	1Trooper	Software
Jack Riley	Chief Customer Officer at The Observer	The Observer	Media & Telecommunications
Jacob Webber	Principal Customer Success Director at Bloomreach	Bloomreach	Software
Jacqui Ferrier	Chief Executive Officer at Carbon Underwriting	Carbon Underwriting	insurance
James Elworthy	Chief Customer Officer at FSP	FSP	IT Consulting
James Dolling	Customer Experience Director (Interim) at Arriva Rail London	Arriva Rail London	transport
James Free	Director, Customer Experience EMEA at Lattice	Lattice	Software
James Rainbow	Chief Executive Officer, St. James’s Place Wealth Management PLC at St. James’s Place	St. James’s Place	Financial Services
James Lowery	Chief Executive Officer at essensys	essensys	Software
James Pryor	Regional Director Finance & Spend Management Customer Success - BeNeLux at SAP	SAP	Software
James Maggs	Global Customer Success Director at Klipboard	Klipboard	Software
Jamie Pryer	Senior Director - Customer Success Onboarding at CyberArk	CyberArk	Software
Jamie Morris	Regional Director of Customer Success – UK & Europe at Times Higher Education	Times Higher Education	Education
Janet Tidmarsh Fcipd	Chief Executive Officer at Inclusive Employers	Inclusive Employers	Human Resources
Janine Howson	CMO / Marketing Director / eCommerce Director / Digital Director / Customer Experience / Consultant at Freelance	Freelance	Freelance
Jenna Lindberg	Senior Director Customer Success at Contentsquare	Contentsquare	Software
Jennifer Potter	Customer Success Director at Onclusive	Onclusive	PR & Communications
Jennifer Livingstone	Customer Success Director at The Access Group	The Access Group	Technology
Jim Lye	Chief Executive Officer at Everest	Everest	Insurance
Jodie Stevens	Chief Customer Officer at Jigsaw Cloud	Jigsaw Cloud	Human Resources
Joe Mills	Customer Director at Faculty	Faculty	Technology
John S Lewis	Director of Customer Experience, Research, & Insights at Wiley	Wiley	Publishing
John Ainsworth	Chief Executive Officer at John Ainsworth Consulting	John Ainsworth Consulting	IT
John Mackey	Senior Customer Success Director at SS&C Blue Prism	SS&C Blue Prism	Software
John Gaspar	Director, Global Customer Success Programs at Frontify	Frontify	Software
Jonathan Jones	Customer Success Director at Dotdigital	Dotdigital	Technology
Jonny White	Director of Sales, Marketing and Customer Experience at AT&C Professional Systems Ltd	AT&C Professional Systems Ltd	Technology
Jordan Fothergill	Director of Customer Success at Streamlined Content	Streamlined Content	Technology
Joseph Carter-bell	Director of Customer Success & Operations at The Pools	The Pools	Gambling
Joy Plant	Customer Success Director at Iterable	Iterable	Software
Julian James	Chief Executive Officer, International Insurance at Sompo International	Sompo International	Insurance
Kasey Schnurr	Regional Customer Success Director- Americas at Times Higher Education	Times Higher Education	Education
Kashaf Chaudhry	Customer Success Director - Global & Strategic Accounts at Genesys	Genesys	Software
Kate Barnes	Chief Customer Officer at Ivy House London	Ivy House London	Consultancy
Kate Drews	Chief Executive Officer Asia Pacific ▪ Leadership → Strategy \| Growth \| Performance at Egis	Egis	Civil Engineering
Kate Roberts	Director of Customer Success at Oneserve	Oneserve	Recruitment
Katherine Jane B	Customer Success Director at Avantia Law	Avantia Law	Legal
Kathryn Cettina	Chief Executive Officer at MYNDUP	MYNDUP	Healthcare
Katie Goodwin	Chief Customer Officer at Benifex	Benifex	Software
Katie Timmins	Interim Customer Experience Director at Transport for Wales	Transport for Wales	Transport
Katy Batley	Director of Customer Success at Nexthink	Nexthink	Software
Kerry Firth	Director of Customer Success EMEA at QA Ltd	QA Ltd	Consultancy
Kevin Miller	Chief Customer Officer at Solidatus	Solidatus	Data & Analytics
Kieran Bowker	Director of Customer Success and Delivery at Pixaera	Pixaera	Software
Kieran Gunasingham	Customer Success Director at ActiveOps	ActiveOps	IT
Laura Philippou	Director of Customer Success - Northern Europe at Darktrace	Darktrace	Computer Security
Laura Rooney	Director of Customer Success at Zeelo	Zeelo	transport
Lee Travers	Chief Customer Officer at Space Individuals	Space Individuals	Space & Space Manufacturing
Lee H	Director of Digital Operations & Customer Experience at Northumbria University	Northumbria University	Education
Lewis Owusu-afriyie	Director, EMEA Account Management (Customer Success) at PitchBook	PitchBook	Financial Services
Louise Mcateer	Director of Customer Success at Amici Procurement Solutions	Amici Procurement Solutions	Research
Louise Coleman	Managing Director Head of Customer Success , Customer Support and Service Delivery at Fitch Solutions	Fitch Solutions	Financial Services
Lyndsay Pollock	Director of Customer Success, EMEA at Iterable	Iterable	Software
Magdalena Borcal	Director of Customer Success & Channel Partnerships at Busuu	Busuu	Software
Mara Petrescu	Director of Customer Success at Upland Software	Upland Software	Software
Maria Carmen Herrero	Chief Customer and Digital Officer at Lloyds Banking Group	Lloyds Banking Group	Financial Services
Maria Larsen	Customer Success & Transformation Director at Proactis	Proactis	Software
Mariangela Irpinio	Director, Customer Success International at Hyland	Hyland	Software
Mark Baker	Chief Customer Officer at Seven20	Seven20	Software
Mark Powell	Senior Director, Customer Experience - Services at OneAdvanced	OneAdvanced	Retail
Mark Edgeworth	Chief Executive Officer at Hicomply	Hicomply	Software
Mark Clayton	Chief Executive Officer at Triodos Bank	Triodos Bank	Financial Services
Matic Užmah	Director of Revenue Operations and Customer Success at ZebraBI	ZebraBI	Software
Matthew Reed	Chief Executive Officer at Equipsme	Equipsme	Financial Services
Megan Li	Customer Success Director at Basis Global	Basis Global	Research
Michael Judkins	Director of Customer Experience & Growth at 3Search	3Search	Recruitment
Michael Van Der Straaten	Chief Executive Officer at Antares	Antares	insurance
Michael Henry	Chief Executive Officer at Care Fertility	Care Fertility	Healthcare
Michelle Cox	Chief Executive Officer at Curiosity Software	Curiosity Software	Software
Michelle Vedamuthu	Director - Customer Success (EMEA & ASIA) at Zema Global Data Corporation	Zema Global Data Corporation	Financial Services
Mike Smith	Chief Executive Officer at Aurem Care	Aurem Care	Healthcare
Mike Lonergan	Senior Director, Customer Success at BMC Helix	BMC Helix	Construction
Natalie Pank	Regional Director and Customer Experience Steer Luxury at Steer Automotive Group	Steer Automotive Group	Automotive
Natasha Bond	Chief Customer Officer at Send	Send	Software
Nathan Ansell	Chief Customer Officer at Waitrose & Partners	Waitrose & Partners	Retail
Neil Brocklehurst	Chief Executive Officer at Post Office Ltd	Post Office Ltd	Retail
Nick Liddle	Chief Customer Officer at Openr	Openr	Software
Nicola D,amelio	Customer Success Director at GBG Plc	GBG Plc	IT Consulting
Nigel Ellis-goodwin	Director of Customer Success, EMEA at Deel	Deel	Human Resources
Noel Harris	Vice President of sales and customer success Europe at eGain Corporation	eGain Corporation	Software
Noirin Ni Dhomhnaill	Vice President, Global Customer Success at Cybereason	Cybereason	Cyber Security
Olaf Gueldner	Chief Customer Officer at Scottish Rugby	Scottish Rugby	Sports
Oli Fearne	Strategic Customer Success Director at Conexiom	Conexiom	Software
Olusola Onayemi	Director of Customer Success (UK) \| AI Marketing at Pixis	Pixis	Software
Pamela Newman	Executive Director of Customer Services at ARHAG Housing Association	ARHAG Housing Association	Housing Association
Paolo Lupi	Executive Director \| Customer Experience \| EMEA, UK&I and Emerging Markets at The Estée Lauder Companies Inc.	The Estée Lauder Companies Inc.	Health/Beauty
Patrick Tiernan	Chief Executive Officer at Lloyd's	Lloyd's	insurance
Paul Parsons	Customer Experience Director at GTS Rail Operations Limited	GTS Rail Operations Limited	transport
Paul Paddock	Interim Chief Executive Officer at Post Office Insurance	Post Office Insurance	insurance
Paul Sharpe	Chief Executive Officer at Myself	Myself	Airlines & Aviation
Paul Smith	Group Chief Executive Officer at Elim Housing Association	Elim Housing Association	Housing Association
Pedro Martinho	Customer Success Director at PitchBook	PitchBook	Technology
Peter Elson	Chief Executive Officer, Gallagher Aerospace and Executive Chairman, Gallagher Specialty at Gallagher	Gallagher	insurance
Philip Walters	Director of Customer Success at oomi	oomi	IT Consulting
Rebecca Bennett	Regional Vice President, Customer Success - West at SAP	SAP	Technology
Robert Merritt-harrison	Customer Success Director at Optimizely	Optimizely	Technology
Ross Dingwall	Chief Executive Officer at Mission Underwriters UK and Europe	Mission Underwriters UK and Europe	insurance
Roxanne Watts	Director of Customer Success at Cengage Group	Cengage Group	Technology
Rubens Dos Reis, Phd	Executive Director, Head of Customer Experience at S&P Global	S&P Global	Financial Services
Ryan Boyton-west	VP, Global Customer Experience at ProspectBase	ProspectBase	Marketing
Sally Gaudion	Chief Customer Officer at Nottingham Building Society	Nottingham Building Society	Financial Services
Sally Parsons	Chief Executive Officer at Alpha (RSL) Ltd	Alpha (RSL) Ltd	Housing Association
Sam Kelly	Chief Customer & Strategy Officer at Crunch \| Giftstarr \| Cleva \| Osper	Crunch \| Giftstarr \| Cleva \| Osper	Financial Services
Sam L	Chief Customer Officer at Debenhams Group	Debenhams Group	Retail
Sandy Bains	Customer Success Director - EMEA at Energy Exemplar	Energy Exemplar	Software
Sara Mesrie	Director of Customer Experience at Cain International	Cain International	Financial Services
Sarah Plumley	Chief Customer Officer at Automate Health	Automate Health	Healthcare
Sarah Todd	Director Customer Experience at Planit	Planit	IT Consulting
Sarah Williams	Director Customer Experience at Westminster City Council	Westminster City Council	public sector
Sarah Thomas	Chief Executive Officer at RHP Group	RHP Group	Housing Association
Scott Parsons	Chief Executive Officer at Lysara	Lysara	transport
Sean Parmenter	Director of Customer Success at SuperScale	SuperScale	Gaming
Sharif Malik	Customer Director UK&I at Astonish Cleaning Products	Astonish Cleaning Products	Manufacturing
Shaun Sjolin	Vice President of Customer Success at NICE	NICE	Technology
Shaza Abdel- Aziz	Customer Experience Director at OneAdvanced	OneAdvanced	Software
Shi Yunn Chua	Director, Customer Success at Wellhub	Wellhub	Wellness
Shridaren Caulee	Account Director & Customer Success Lead, Africa at Energy Exemplar	Energy Exemplar	Software
Simon Gleeson	Director of Customer Experience at Form3	Form3	Financial Services
Simon Anderson	Chief Executive Officer at SHAL Housing Limited	SHAL Housing Limited	Housing Association
Simon Poland	Director of Customer Success at evaluagent®	evaluagent®	Software
Sonal R	Customer Success Director at SentiSum	SentiSum	Software
Sophie Swift	Director of Customer Success (UK) at Zencargo	Zencargo	transport
Stephanie Lewis	Director, Customer Success, TripSource. Product Planning at BCD Travel	BCD Travel	Travel
Stephen Baldry	Director of Customer Success at UnderwriteMe	UnderwriteMe	Education
Stephen Browne	Customer Success Director at Human8	Human8	Research
Steve Sargant	Customer Experience Leader at Barclays UK	Barclays UK	Financial Services
Steve R	Chief Executive Officer at Parkdean Resorts	Parkdean Resorts	Travel
Steven Elsham	Chief Executive Officer at Ultimo	Ultimo	Software
Steven Marsh	Senior Director, Customer Success - EMEA at Ping Identity	Ping Identity	Financial Services
Suleman Alli	Director of Customer Service, Strategy, Regulation & Technology at UK Power Networks	UK Power Networks	Utilities
Taylor Whiteley	Associate Director, Customer Success UK at Bloomreach	Bloomreach	Software
Taz Shariff	Director of Customer Success Finance & Retail Hive at The Hive Network	The Hive Network	Thinktank
Tim Linsell	Delivery Director \| Chief Customer Officer \| Founder at Retec Group	Retec Group	IT Consulting
Tim Wolfe-barry	Senior Director Customer Experience and Support at BMC Software	BMC Software	Technology
Toby Donald	Chief Customer Officer at SER Group	SER Group	Software
Toby Couzens	Director, Customer Experience GTM Operations at Cisco	Cisco	Software
Tom Moody	Chief Customer Officer at Dyson	Dyson	Consumer Goods
Tom Forbes	Chief Executive Officer at Segura	Segura	Software
Tom Davy	Director of Customer Success at SpecTec	SpecTec	Software
Tracey Collins	Customer Success Director at Cognizant	Cognizant	outsourcing
Will Bowman	Director, Customer Success at Seismic	Seismic	Software
Yash Chotai	Director, Customer Success at ADVANCE®AI	ADVANCE®AI	Technology
Ric Bancroft	Director of Customer Success Engineering at Tanium	Tanium	IT Consulting

Learn more about hiring a Chief Customer Officer here.

Michelle Ansell

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Customer Movers and Shakers Q2 2025

Customer Movers and Shakers Q1 2025

Key Trends in Data, Insight & Planning Leadership (2026)

Customer Movers and Shakers Q1 2025

Key Trends in Data, Insight & Planning Leadership (2026)

Promotions and New Appointments Quarter Two 2025

In the second quarter of 2025 we have tracked the following senior appointments and internal C-suite and Director level promotions based on analysis of 221 appointments.

C-suite and Director hire comparissons against the first quarter in 2025:

Chief Customer Officer

Customer Service Directors

Customer Experience Director

Customer Success Director

Like for Like Comparison Q2 2024 - Q2 2025

Q2 2024

Q2 2025

29 Chief Customer Officer appointments

19 Customer Service Director appointments

49 Director of Customer Experience appointments

29 Chief Customer Officer appointments (-The same)

2 Customer Service Director appointments (-89%)

39 Director of Customer Experience appointments (-20%)

Chief Customer Officer

Customer Service Directors

Customer Experience Director

70 (2025 vs 90 (2024)

Gender split across Customer and Director appointments

In Q2 of 2025, we have seen a significant shift on previous reports towards male gender split in our customer focussed roles 138 male appointments (62.4 %), 81 female (36.7 %)

Movers Report for C-Suite and Director level appointments for customer focussed roles

Learn more about hiring a Chief Customer Officer here.

Michelle Ansell

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Customer Movers and Shakers Q1 2025

Customer Movers and Shakers 2024 overview

Customer Movers and Shakers Q2 2024

In Q2 of 2025, we have seen a significant shift on previous reports towards male gender split in our customer focussed roles 138 male appointments (62.4 %), 81 female (36.7 %)