The Culture Code for Customer Experience and launch of The Judge Club.

An early breakfast at The Ivy Covent Garden for the launch of ‘The Judge Club’ from Awards International.

This independent, not for profit body has been created to help on board new judges, offer networking opportunities and advice across the UK with various events throughout the year and to improve, develop and maintain the standards of judging, to ensure the awards are seen as a significant achievement across the markets and disciplines for all award entries.

The event was hosted by Blue Sky, people development and change behaviour consultancy.

Hina Sharma, Senior Engagement and Internal Communications Manager at Pitney Bowes opened the session with Neil Skehel, introducing the club through a poem in advance of National Poetry Day tomorrow.

Claire Davies from Blue Sky took us through Customer Experience the Culture Code.

A global study by Korn Ferry of 800 CEO’s found a startling lack of top-leader focus on, or confidence in, the value of the people in their organisations, while they instead are putting a higher value on technology and tangible assets, yet, we all know it is people who are going to drive and make the change! In addition, although culture is one of the most prized assets when it comes to leaders it rarely features across teams.

With the ‘Culture Code’, Blue Sky have developed 12 simple elements to build culture for change and customer experience; ‘Driving clarity at the top with a focus on stories helps build the right climate where people can thrive’

The attendees were asked to discuss and rank where we and other organisation were in terms of demonstrable actions, permission cultures and there was an interesting conversation about the value of the customer: When it comes to shareholder value, how do the people and customer fair on the balance sheet? As we all invest in the markets with our pensions etc, are Asset Managers and Shareholders staring to change how they assess company value for long term strategy?

Key takeaways; Having the right stories help drive the right behaviours.

Training won’t stick if you do not have the right climate and culture.

It is a continuous journey, we have to keep doing it, learning and evolving the training and stories, it is not a one off.

An interesting few hours, good subjects and great to have the opportunity to meet and talk with a wide variety of judges and individuals, oh yes and lovely bacon rolls! If you are invited and get the chance, please do take the opportunity to utilise ‘The Judge Club” and resource on offer.

For more information on awards international programmes, awards and judging please go here